Rear-Projection Films From 3M Revolutionise In-Store Design

Published 6th June 2006

Bracknell, UK, 6 June 2006 - 3M Optical Systems today announced the launch of a pioneering new rear-projection display film technology that enables static images, dynamic messaging and video to be projected directly onto glass partitions and public-facing windows in the retail and in-store design sector. The Vikuiti(TM) Rear-projection Film enables interior designers, brand owners and marketing managers to infuse a new level of energy into their displays to capture and inspire customer attention...

"Our rear-projection film is anticipated to become the next must have fashion item for retail window designs" commented Lloyd Cole, European Marketing Manager, 3M Optical Systems and Digital Signage. "It is highly versatile, stylish and can be easily applied to any glass panel to create an eye-catching, attention-grabbing public display both indoors and outdoors. Its benefits are so far reaching that we expect it to become a more permanent fixture across a wider range of markets including real-estate, public sector, travel, healthcare and public transport."

The rear-projection film from 3M features a self-adhesive coating for easy attachment to any glass surface. A special feature is its ability to be cut to any specification, offering designers the creative freedom to move away from the squareness of traditional screens and experiment with new and interesting shapes and sizes. Static or scrolling text as well as multiple images can be projected on the display film simultaneously to draw attention to a particular promotion or even to entice potential customers into the store.

The film matches the performance characteristics of the Vikuiti rear-projection display screen, announced earlier this year. Both produce stunning images, characterised by rich colour rendition, superb brightness, high contrast, and excellent levels of definition and resolution with minimum reflection. All this is combined with 180 degree viewability, making them ideal for shop fronts with narrow pavements so that images can be easily read from long distances and all angles.

The rear-projection films and screens are ideal mediums for delivering multimedia content, especially when combined with 3M Digital Signage software. Running dynamic digital signage on digital displays is a great way for retailers to enhance the customer shopping experience. A major benefit for in-store marketers is the assurance of improved brand compliance. Content can be accurately scheduled in advance without having to rely on static graphics being displayed in the right way in each store location at the right time. The impact of promotions can also be accurately assessed because sales can be monitored as messages change.

Availability
The Vikuiti Rear-projection Film is now available via 3M or its distribution channels.





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